WHAT DEFINES A GOOD VENTURE COMPANY IN THIS DAY AND AGE?
GOOD VENTURES START WITH GREAT PEOPLE. WHETHER THEY ARE ALREADY WITHIN OUR COMPANY, HAVE BUILT A BUSINESS RIPE TO TAKE OVER A SPECIFIC MARKET OR HAVE SIMPLY MADE A GOOD START ON AN IDEA, BUT NEED SUPPORT TO SEE IT THRIVE – WE ARE HERE TO HELP. WE BELIEVE THAT WHERE AN IDEA COMES FROM IS LESS IMPORTANT THAN WHERE IT IS GOING. AS A FORWARD THINKING TECHNOLOGY FOCUSED VENTURE COMPANY, WE STRIVE TO STAY AHEAD OF MARKET TRENDS. THIS MEANS THAT OUR STRATEGY FOR FINDING GREAT BUSINESSES TO BACK AND SUPPORT IS MULTI-LAYERED:
We invest in entrepreneurs with bright ideas.
We work alongside our founders in helping our clients realize the full potential of their business. While we are known primarily in the app and web space, our support and investment is open to start-up companies in all industry sectors. The idea is key. We search out ideas we feel could change the face of industries, the way that consumers interact with businesses, and even the daily lifestyle habits of consumers. While we may remain only minority partners in these ventures, our expertise, mentorship and investment can help a good ideas blossom into a successful business.
We buy a bright idea and help to realize its full potential.
In some cases, the Founder(s) of a business does not necessarily choose to be the long-term owner/manager of a company. In these instances, we support a transition to help realize the vision of the Founder(s), while keeping them involved in an advisory guiding capacity, typically as a Director on the Board. This allows us to unleash all our expertise on developing and growing the business while the original Founder(s) still oversee development and own a smaller stake in the business. These can be highly rewarding projects for both parties as the Founder(s) realizes increased skill sets and scalability of the business in the short term, while our team gets to work doing what it does best – growing successful companies.
We create our own bright ideas and then put them to work.
This is where the rubber meets the road in a quintessential start up accelerator fashion. Our digital and creative teams continually work to develop new ideas for platforms, technology and apps. Throughout the year, we track and build upon these ideas as we look to develop and nurture good business theories and guide them into evolving as highly successful companies. One of our most recent examples, EmojiXT has just launched in the app store. It is designed to revolutionize the world of text with a wide array of new expressions to share with friends.
InMotion Media Ventures
Why does this strategy work?
It is hard to imagine that a single company could generate great ideas in various market sectors and also focus adequate attention into helping them evolve into real market changing businesses. Likewise, in the current climate – both economically and technologically – there is a growing number of ever younger developers working on great ideas that are on trend with the marketplace. Their biggest issues are access to both capital and/or experience in developing, promoting and expanding their idea into a business. A merger of the two strategies offers us access to great, cutting-edge ideas, concepts and businesses and opens the doors to transforming your a vision into a business reality. This is the perfect definition of a win-win. The very fact that we are not rigid in our approach to dealing with start-ups makes us approachable, forward thinking and in touch with the current marketplace. Our flexibility means that we can give founders (whether internal or external) a range of options to suit them, not just us.
- Higher equity retention for start-up founders in search of support in developing an existing idea.
- A complete handover team for transitioning ideas where founders either want limited input or none at all, while still retaining a minority stake.
- Support for our entrepreneurs to focus, develop and realize their business ideas and ambitions, all within the infrastructure and support of our team at InMotion.
All of this makes us more adaptable to the market than other venture companies. We never know the source of the next great idea, so please allow us to be among the first to hear of it so we can help guide you through the pitfalls.
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